KFC VEGGIE

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KFC VEGGIE *

THE BIG IDEA

design an OOH like we would an IG post

kfc veggie is here

TRUUS AGENCY

Printed OOH are often designed to have a clean and professional look, but this doesn’t mean that we can’t change the rules. We thought of this OOH on the side of the street as a post on IG. After that it was easy money! Shots with flash to resemble a phone picture, young cast and big copy inspired by memes.