TRUUS AGENCY

PROBLEM

KFC x Banlieue had a collaboration for a re-usable KFC bucket, to promote this they were invited to be part of the artist lounge at 7Fest. My role in this was designing the space in the artist lounge in true KFC x Banlieue style, I had to find the perfect balance between the two brands so that they won’t outline each other.

INSIGHT

What do they have in common? They are both urban in their own way.

SOLUTION

So keeping the word “Urban” in mind, I was inspired by late nights spent in parking lots with friends listening to music in the car and eating take-out, and that’s the direction we used to create all the spaces, furniture and activities like the Graffiti wall where the artists could get creative while waiting to get on stage.