TRUUS AGENCY

PROBLEM

This video-shoot was for the Philips LatteGo coffee machine. We needed to target TikTok users by showing how the machine could be used for different recipes. The problem was our target audience was TikTok! That’s too broad, we needed to narrow our focus.

INSIGHT

After some research we came up with three groups to prioritise, these were LatteGo Users, Coffee Lovers and Aesthetic Fanatics.

SOLUTION

With the insight in mind we got to work. The goals for this shoot and how to achieve them were more than clear. We will show the LatteGo machine in all its glory with close ups and details at every step. We had a food stylist come up with delicious recipes for the coffee lovers. And for the aesthetic fanatics? Well, just look at this set-design and the seamless morning light editing, that’s your answer.