TRUUS AGENCY

PROBLEM

Prior to this shoot, SIXT always came to us looking for content that highlighted practicality and comfort. In this case however, they wanted to showcase a more “Premium” side of the brand but still keeping the clean look of the brand without the use of props and models. So How do we show “Premium” without including something that would give people the feeling of luxury?

INSIGHT

The car is the star, everything around it should make it shine.

SOLUTION

The answer is you don’t need people or luxurious props, you just need a location that has enough textures and layers in the background that give the idea of an activity you might do using a premium car and that compliment the car to make it look majestic.