TRUUS AGENCY

PROBLEM

The client commissioned us with OOH about their brand new KFC Veggie recipe, the challenge was making it resonate with younger audiences without the use of social media.

INSIGHT

Even printed OOH can look like a post.

SOLUTION

Printed OOH are often designed to have a clean and professional look, but this doesn’t mean that we can’t change the rules. We thought of this external space as a post and how it would look. After that it was easy money! Shots with flash to resemble a phone picture, young cast and big copy inspired by memes.