O MY BAG

O MY BAG is a conscious bag brand in the Netherlands so it was important to visualise that in the shoot through the colours and set-design. This shoot was for the Spring/Summer collection. The theme for this campaign was the “Amsterdam Girl” in summer, a conscious fashionista with always the perfect outfit for a quick Matcha Latte in De Pijp. We imagined her in her studio working on her next big piece.